Hi, I’m Emma Prentice, the founder of Grey Matter Development.

With a background in facilitation, coaching, and problem-solving, I’ve spent years helping folks navigate uncertainty, think critically, and collaborate more effectively. I’ve seen firsthand how traditional problem solutions fall flat, and I knew there had to be a better way.

I’m also a Game Master, which means I spend a lot of time designing immersive, choice-driven experiences that people actually care about.

Whether in a tabletop roleplaying game or a professional training session, I’ve learned one thing for sure:

People remember the stories they share better than they remember theory.